A Better East Texas: Longview Branding Issue - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

4/9/07

A Better East Texas: Longview Branding Issue

When a self imposed problem arises most politicians hide under their desk. Not so with Longview Mayor Jay Dean. As you recall the city was embarrassed over its recent branding issue. Here is what mayor Dean had to say about it last week.

"They made a mistake on using something that had been used before. We made a mistake... I made a mistake in not having more public input in these focus groups before that rollout. And that's a lesson learned. I've never been through a branding process but we're not making that mistake again."

We all make mistakes but it takes some guts to admit it and then come up with a plan to fix it. He also wisely recognized that some of the best solutions to this problem are in our own backyard. I applaud Mayor Dean for taking the bull by the horns and for making this a better east Texas.



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