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East Texas store owners warn shoppers to start holiday shopping ASAP

Published: Nov. 5, 2021 at 1:15 PM CDT
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TYLER, Texas (KLTV) - Black Friday shopping is three weeks out, but you might want to start holiday shopping earlier this year.

“Our shipments are coming in so late this year. We’re just now starting to get Christmas in,” Stacey Miller, the manager of Rachel’s Hallmark Store in Tyler said, even though they normally get Christmas supplies in by September.

Miller said while Rachel’s Hallmark has all the ornaments for Christmas, they do not have nearly as many as an average season.

“Generally, we have a pod to the back of our store that’s filled to the top,“ Miller said. “We don’t have that this year. We’re bringing it out as we’re getting it in, and again we might get 20 pieces of something, we’re getting five or ten.”

Miller said it is important to shop early, especially for items like collectable ornaments to maintain traditions. She said they will continue to stock the store as items become available.

Dr. Kerri Camp, Associate Professor of Marketing at UT Tyler, said this is due to the global supply chain disruption because of the pandemic.

“We’re still trying to catch up. The containers are still backlogged at the ports and we’re still short truck drivers so there are some delays with Christmas products,” Camp said. “They may just have to be a little more creative and be willing to accept the substitute product if the exact product that they are looking for is not available on the shelf.”

This weekend is Under the Christmas Tree Craft Sale. The event’s host, Kat Ledkins, said there are 21 vendors who were called to get creative this year with limited supplies.

“They had to be thinking a little bit to curve that supply and demand, so they had to think outside of the box this year,” Ledkins said. She said one vendor used left over lumber from their house being built to create wood crafts.

The sale is at 1015 Pruitt Place in Tyler on Saturday from 10 a.m. to 4 p.m., and Sunday from 1 p.m. to 4 p.m.

Admission is free on Saturday and Sunday. They are also accepting donations to PATH in exchange for a free barn wood shelf.

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