East Texas jewelry stores see rise in sales with engagement rings and wedding bands

Local jewelry stores see rise in sales with engagement rings and wedding bands
Published: Jul. 14, 2021 at 12:08 PM CDT
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NACOGDOCHES, Texas (KTRE) - With people saying “I do” more this year, East Texas jewelry store owners say it’s having an impact on their business.

A promise, a pledge, a vow. For many, that’s what engagement rings and wedding bands signify.

“People just want to express how they feel,” Jim Bartlett said.

Local jewelers say that expression can been seen in daily.

“We have had very good engagement ring and wedding band sales,” Bobby Nichols said.

Nichols owns Lufkin Jewelry on the Square. He said while they notice a change during the COVID-19 shutdown, sales still shined bright like a diamond.

“We were already in an upward trend, prior to,” Nichols said. “There was a little bit of a slump but we’re still in an upward trend.”

“Whenever we have a crisis,” Bartlett said, “it creates a feeling of sentimentality in people’s minds and in their hearts.”

Bartlett, a gemologist, owns Jim Bartlett Fine Jewelry in Longview. He said they are seeing more people shop and buy, even with the average costs of engagement rings more than what they were even two years ago.

“Of course, we had a lot of weddings put off last year,” he said. “A lot of people were not able to make trips that they had planned to and so they had little extra income to be able to turn into the wedding bands and engagement rings.”

And it’s a wide array of not just diamond cuts, but customers they are seeing.

“Lot of millennials and then we also see a lot of people that are in their 60s and 70s that are getting married again,” Nichols said. “Unfortunately, they’ve lost their spouses or whatever. Fortunately, they found somebody else. So we’re seeing a lot of that, which is pretty cool, including myself.”

“They tend to want to come out and express their feelings toward their loved ones and jewelry, of course, is one of the best ways to do that,” Bartlett said. “Naturally after COVID-19, we have a lot of that also.”

Business owners say they believe this upward trend will continue for the time being.

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