WATCH: UT Tyler marketing professor talks about the survival of retail sales during COVID-19

WATCH: UT Tyler marketing professor talks about the survival of retail sales during COVID-19

TYLER, Texas (KLTV) - UT Tyler’s Dr. Kerri Camp of the Soules College of Business appeared on East Texas Now Friday to discuss the record plunge in retail sales.

Camp said the sales are at the lowest in three decades due to the COVID-19 pandemic.

Camp talked about what has contributed to the decline in sales and if businesses will be able to recover. She also offered suggestions on how to support businesses while staying safe.

Copyright 2020 KLTV. All rights reserved.