Blue Bell releases new flavor for cookie dough lovers

AMARILLO, Texas (KFDA) - Blue Bell has released a new ice cream flavor that is perfect for cookie dough lovers.

The Cookie Dough Overload is a vanilla ice cream with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.

The new flavor is available in the half gallon and pint sizes for a limited time.

While this is the first new flavor for 2020, Blue Bell says there are still more to come.