Bravo Fishing System: "Does It Work?"

Fishing is big in East Texas. So when a product comes along that claims it can help you catch more fish, we're all over it. You may have seen it on TV. The Bravo lure calls itself the "ultimate fishing system." So we hooked up with two of the best fishermen we know, "East Texas Angler", Barry Hanson and Mark Scirto, and asked the question, "Does it Work?"

The makers of the Bravo lure couldn't seem to make up their minds. "A lure that really does can catch more fish," the front of the box says. Which is it, "does" or "can"? We'll find out.

Mark's going to fish with the brand of lure he usually uses. Barry, the expert fisherman in these parts will use the Bravo lure, rigged according to instructions.

Before we ever got in the water, "That's tough plastic Mark," said Barry, we found a limitation to the Bravo. They're not very easy to rig. "It just won't stick in there," Barry said as he tried to screw in a weighted rig into the head of the lure. Meanwhile, Mark's already rigged, and doing a little "pre-fishing." Mark caught 4 fish off the bank, before Barry had rigged one Bravo lure according to instructions on the box.

We wiped the slate clean once we got in the boat, and Mark and Barry chose lures that were identical in color-- Mark with his brand, Barry with the Bravo lure. "let's just fish baby," says Mark.

Barry's happy with the Bravo's action in the water, but says it needs some of the supplied "added weight" to get down where the big fish live. "This is very lightweight plastic compared to some we've used," says Barry.

25 minutes, and no fish for either angler.

"We're gonna change the way of rigging it and we're going to change the color to see if it makes any difference," says Barry.

A clear lure for both players now-- Barry still using the Bravo, Mark now using the popular Bass Assassin brand.

Not long after the change.

"There's a fish," says Mark. And about a minute and a half later, "Way to go Mark," said Barry.

Barry explained Mark's bait looks more like the natural forage to the bass that live in Texas waters.And no sooner than he got that explanation out of his mouth, Mark pulls in number 3 and number 4.

Four to nothing. Mark and his Bass Assassin off to a commanding lead.

Ah, but Barry and the Bravo lure attempt a comeback. "There's a fish," Barry says with excitement. "But he... Hmmph." He got away.

"Could be the plastic," Barry says. "it's tough."

"Well, when they bite it, if it's too doesn't feel realistic." Meanwhile, Mark pulls in another one. "Not excellent, but in a tournament you'd love to have a fish like that," Mark says.

It's kind of starting to get to Barry. "Here again, we're looking at the results of a bait we know looks like a bait fish love to eat, which is a Bass Assassin or a fluke."

No fluke here, Mark and his lure, 5. Barry and the Bravo, 0. But who's keeping score?

Here comes number 6 for Mark. "Good job, Mark."

Then 7, 8 and finally number 9.

"Well, there's a place I told Mark to throw. That's some brush and tree lay downs and a hump and a ridge out there. That's a place we always catch fish. He thew the Bass Assassin and I threw the Bravo about 5 times, rigged as we usually fish these things, and here's what it resulted in for Mark, and I didn't get a bite."

Final tally, Mark 9, Barry 0.

"Well Mark was fishing as we'd normally fish out here, conventional bass lure rigging," says Barry. "I was fishing the Bravo. I fished it for an hour and a half the way they wanted us to on the box. One bite. Then I changed over to the way we usually fish-- Bass Assassin or flukes-- one bite.

Two hours of fishing, two bites for Barry and the Bravo lure.

Does it work? "I don't think it does," says Mark graciously. We know what Barry thinks.

The guys say it's possible anglers would get better results in waters in the Northern or Western U.S. But around here, the Bravo makes for a sad fish story. We give it a "no".