America has designated the third Sunday in June as the day to celebrate all things dad--at least that's what is supposed to happen.
"Of course, the kids forget and have to be reminded, oh, by the way, today is Father's Day," said John Gross, a proud parent of three.
"Dad takes care of mom, the boys take care of mom, and it's dad's turn once in a while," said Kevin Bardwell. He said dads like him deserve a little more.
But is Dad's Day as high on the priority list as Mom's Day?
"I'd say that it's pretty equal, although Mother's Day seems to be a bigger day than Fathers Day," said Larry Edwards, manager of Target in Tyler.
A National Retail Federation study reports consumers spent $140 on Mom this past Mother's Day on average--more than $15 billion this year. Only $94 bucks are expected to be spent on Dad this year. That number is down $4 from a year ago--$9.6 billion for the year.
Norma Gross, a mother of three kids under age 9, said the number is fair.
"Moms do a lot more than the men do," said Sueanne Bardwell.
And then there was the whole childbirth thing.
"They carried them for nine months, and that's a lot of pain," said Randy Harris.
"I think the dads definitely get jipped," said Paula Everett. "I think the children think that they're just tougher and they can handle it. Mothers are sentimental."
Ken Baker said he thinks it should be equal. "It takes two parents to raise a child," he said.
Big screens, grills, and golf clubs aside, some dads said they're just grateful to get anything this year.
"With the economy the way it is, I'm just thankful to get a good meal, and a good hug. That's about all I could ask for," said Jim Larue.
But in the spirit of the celebration, we'll leave Dad with this--Happy Father's Day.