East Texan to Cover Cereal Box

When you go shopping for cereal this fall, you might see a familiar face. That's because an East Texan will be on the front of Kellogg's Corn Flakes.

Jay Yellas talked to Channel 7 News on Monday in his Tyler home.  "I never thought I'd get on cereal box. I thought those were reserved for Tiger Woods and, you know, Michael Jordan. Guys like that. But I'm just a stinky old fisherman."

Jay earned the honor after winning the FLW Tour Angler of the Year title. He edged out favorite Kevin VanDam last week on Lake Champlain.

"I had a good tournament. I finished nineth in the final tournament and he finished 44th. And, so I was just able to pass him up at the end there."

"East Texas is right in the heart of bass fishing country in America. It's a good place to live because I meet a lot of people who really understand the sport. They follow the sport regularly."

East Texas is also a good place for cereal lovers. "We just went out and picked some blueberrys at a blueberry farm here in Tyler. So, I love in the summertime to sprinkle those on to a bowl of ceral in the morning. You can't beat that." Unless, of course, your face is on the box.

The Kellogg's Corn Flakes box with Jay Yelas on the front will be available in Wal-Mart and Sam's Clubs starting this fall.