The Dallas Cowboy Franchise and the Dallas Cowboy Cheerleaders made their debut in 1960. Dee Brock, who now lives in Tyler, was the very first Dallas Cowboy Cheerleader Director.
The first cheerleaders were from area high school ranks and at times even included boys. Brock took the cheerleaders to Super Bowls in Miami and New Orleans, although she was told by Cowboy management that they'd have to pay their own way. Dallas Cowboy fans came to their rescue with funds for the trip and because they were still in high school and underage, the cheerleaders presented their own problems. So, after the second Super Bowl, Brock decided to make big changes. Older and more sophisticated girls were chosen, and she designed the more showbiz costumes that they wear today.
The cheerleaders were a sensation. Everybody wanted them for appearances and photo shoots. Marketing the cheerleaders became a full time job, so Brock regretfully resigned to continue her college teaching career.
Today, Brock can look back at the phenomena she created. The Dallas Cowboy Cheerleaders are known throughout the world as the gold standard for professional sports entertainment groups.
Thursday, May 23 2013 9:40 PM EDT2013-05-24 01:40:36 GMT
A Columbia woman has been arrested after a child in her care died over the weekend.Margie Hamm, 34, was arrested and charged with homicide by child abuse, according to the Columbia Police Department.PoliceMore >>
A Columbia woman has been arrested after a child in her care died over the weekend.More >>
Thursday, May 23 2013 11:52 AM EDT2013-05-23 15:52:35 GMT
The oldest excuse in the book did not work for a Nacogdoches woman behind on her child support Wednesday, according to Nacogdoches County authorities.According to the report, a deputy arrived on the 11,000More >>
The oldest excuse in the book did not work for a Nacogdoches woman behind on her child support Wednesday, according to Nacogdoches County authorities.More >>
Thursday, May 23 2013 10:39 PM EDT2013-05-24 02:39:12 GMT
Lindale Independent School District was contacted this week by the Freedom from Religion Foundation about a music program scheduled at E.J. Moss Intermediate school on Thursday evening. According to ElizabethMore >>
Lindale Independent School District was contacted this week by the Freedom from Religion Foundation about a music program scheduled at E.J. Moss Intermediate school on Thursday evening.More >>
Wednesday, May 22 2013 11:03 PM EDT2013-05-23 03:03:05 GMT
Dozens of East Texas soldiers are home with their families for the first time in more than a year. The forty men and women of Delta Company 3-144 spent nine of the last 16 months serving in Afghanistan. TheMore >>
Forty men and women of Delta Company 3-144 are home after spending more than a year away from family and friends.More >>