Battle Of The Sexes Wages On The Car Lot - KLTV.com - Tyler, Longview, Jacksonville |ETX News

11/05/07-Tyler

Battle Of The Sexes Wages On The Car Lot

In an equal opportunity marketplace, car makers are doing what they can to make sure the cars they sell have mass appeal.  But do men and women still drive cars for, well, men and women?

Judy Mattox said she looks for comfort and mileage when she buys a car. 

"Safety plays a large part in it, too," she said.

Steve Welch said he was looking for utility when he bought his Chevrolet Avalanche.

"The bed is covered, so you can put stuff in the back and you don't have to worry about the weather getting to it," he said.

When it comes to cars, there are those that appeal more to men--those with lots of room and a little horsepower doesn't hurt, either.   And there are also cars for meant for the ladies--comfortable and safe.

A new report by AutoPacific said more than 90-percent of men buy trucks, while women's tastes run a bit more on the practical side, the study shows.  It's something car salesman, Jeff Nash said he sees on a day to day basis.  

"Women like style, safety, convenience," he said.  "A lot of men, they use it for work [and] they love power.  They love speed."

But Nash said, in the end, it's all about "what you like," which makes the car you drive, the car you love to drive.

Layron Livingston, Reporting.  llivingston@kltv.com

 

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