Women Rising Motorcycle Customers - KLTV.com - Tyler, Longview, Jacksonville |ETX News


Women Rising Motorcycle Customers

The image of the rough, tough biker is taking a much different look these days, as a growing percentage of motorcycle owners and riders are women.  The biker image has always been one of the rough tough tattoo branded man, but women now make up 10 percent of all riders in the U.S.

"We were one in thousands, and it's much more common to see groups of three, four, or five women riding together," said Longview rider Robin Saldana.

"Its the freedom, and it's the open air," said 58 Year Old Sandy Coggins.  "It's the feeling of accomplishment I think."  Harley-Davidson customizes bikes for women riders.  The company says women make up 12 percent of Harley sales.  Saldana is a rider and works for Harley-Davidson.

"Harley is specifically catering to women," said Saldana.  "We're now developing road gear, ride gear and things that specifically fit us and things that fit our needs."  It's not an equality issue, or breaking into a male dominated world, they do it for the reasons everyone rides.

"It's a feeling of accomplishment, being able to do something on your own," said Coggins.  "Normally, you would let the man do it.  I never was much for riding behind anyway."  Their doctors, attorneys and grandmothers, and love the freedom and confidence they get from riding.

"We're not the young girls anymore," said Longview rider Debbie Wells.  "We're older professional people working."

"There's nothing like sitting in the front seat as opposed to the back seat," said Saldana.  Motorcycle sales in the U.S. is a $9.7 billion industry.

Bob Hallmark, Reporting. bhallmark@kltv.com


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