New Digital Sign Ordinance - - Tyler, Longview, Jacksonville |ETX News


New Digital Sign Ordinance

Electronic signs caused quite a stir when they began popping up all over Tyler.

For 50 years, the city has not allowed animation of any kind. A new digital sign ordinance makes room for the technology.

It requires a minimum three second hold, at least one second per line of copy, and the signs are allowed to be slightly larger than in the past.

"We worked together to come up with what we thought was a really good concensus ordinance; recognize the value of the signs, but limit visual clutter," said Barbara Holly, director of planning for the city.

Donnie Thedford with Don's TV and Appliances was one of the affected businesses.

He said, "As LED signs improve and as electronics improve, it's probably going to become a bigger issue, and we think, eventually, the city is probably going to have to revisit it."

The signs will not be allowed to face residential or historic areas, and they cannot be placed in historic areas.

Lindsay Wilcox/Reporting:


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