Bon Jovi Objects To Name Of Energy Drink - - Tyler, Longview, Jacksonville |ETX News

7/17/07-Manchester, NJ

Bon Jovi Objects To Name Of Energy Drink

  Jon Bon Jovi thinks the name of an energy drink sounds too much like his name. And he wants the owner of the "Mijovi" energy drink to change its name.  The creator of the coffee-based energy drink says it's named after his own girlfriend -- Jovita -- and not the 45-year-old rocker.  Bon Jovi's lawyer has written the man a letter objecting to the phrases "itsmijovi" and "itsmilife" -- words that appear in the company's marketing materials and on the can. He notes that one of Bon Jovi's most popular songs is entitled `It's My Life."'  The drink maker he's willing to stop using "itsmilife" on cans, but says he's keeping the name Mijovi.

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