East Texas Couple Plans To Expand Peanut Butter Business - KLTV.com - Tyler, Longview, Jacksonville |ETX News

5/25/07-Overton

East Texas Couple Plans To Expand Peanut Butter Business

It's peanut butter like you've never seen it before, courtesy of an East Texas store.  The Original Peanut Butter Emporium in Overton boasts the only flavored peanut butter in the region.  The result:  12 very tempting peanut butter mixes.  The store has become so popular, the owners are getting ready to expand.

"I always thought it would be a good idea to have a peanut butter store.  I thought it would be so much fun," said The Original Peanut Butter Emporium co-owner Carrie Parsons.  Nearly five years ago Carrie and her husband, Keith, opened the store in downtown Overton. 

"We're the only people in East Texas that make fresh-milled peanut butter and specifically flavored peanut butter," said Keith.  You can pick from 12 different flavors: white chocolate chip, chocolate marble, cinnamon raisin and butter-scotch. 

The Parsons say they only mill the peanuts once.  They say that gives their peanut butter a richer flavor and thicker texture.  Customers say they love the taste. "When I saw these I was like, 'Whoa'.  When I actually tired it, I was like, 'Oh my goodness. This is rich and creamy.'  Just tastes so good," said Jerrica Parnell, 9, who loves going to The Original Peanut Butter Emporium.

The store also has a restaurant which features more than 90 menu items.  The entire place is filled with peanut butter memorabilia, from posters to glasses to other knick-knacks.  And there's also a corner dedicated to the history of peanut butter.

The history of peanut butter exhibit takes visitors from the conception of peanut butter in the 1890s well into the 1950s.  The Parsons say because they're the only type of store of its type in East Texas, they ship their peanut butter all over the nation and even the world.  "We got orders over the internet.  We get orders over the phone.  We have people who drive out here twice a month to get our peanut butter from cities like Tyler and Longview," said Keith. 

They say although they could take their business to another city where they could draw more customers, they want to stay in Overton and draw visitors to the East Texas area.

The peanut butter jars cost $6.50. You can schedule a tour at The Original Peanut Butter Emporium for a group of 12 up to 40. 

The Original Peanut Butter Emporium is set to be featured in a national magazine soon.  At this time, we cannot reveal the name of the magazine.

Oralia Ortega, Reporting.  ortega@kltv.com

 

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