A Better East Texas: Buy East Texas - KLTV.com - Tyler, Longview, Jacksonville |ETX News

A Better East Texas: Buy East Texas

The holiday shopping season has arrived and I'd like to offer a little food for thought as you start shopping for those perfect gifts.

Shopping choices are now limitless with the internet and one of the nation's top shopping destinations just down I-20. No doubt the way we shop today is much different than it was just a few years ago.

 However, this holiday season we need to be mindful of those without jobs, and equally important those who are creating jobs in our own community. Please remember that one of the things that makes our area unique is the people who provide products and services right down your street. If you look around, you will see new businesses starting everywhere.

These East Texans are providing new choices that you didn't have before. They're dependent on you, and us, to be successful and to encourage other businesses to do the same. East Texas is booming.

Recent layoffs may threaten that boom. One way we can challenge this threat is keeping our shopping dollars at home.

This will fuel our continued growth and job creation, and make this A Better East Texas.

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