It's a message that several agencies are trying to get across to East Texans as we approach the Labor Day holiday. Authorities are teaming up with Mothers Against Drunk Driving for the unprecedented campaign, which will include sobriety checkpoints. Police will also be watching for violations such as reckless driving and speeding. Some involved consider this a personal campaign to keep the streets safe. "My parents were honorable people and they abided by the law and they were innocently sitting at the stoplight and impacted at 60 mph from the rear. That was a sudden loss," says Chris Johnson who has since become a national board of director for MADD. "This is our effort to show that we are all united in Smith County and East Texas to enforce this mobilization ourselves," says Vicki Knox, MADD of East Texas Executive Director. The crackdown begins this Saturday, and goes through September 4th. That's 2 1/2 weeks total.