Taco Bell Institutes A "Fourthmeal" - KLTV.com - Tyler, Longview, Jacksonville |ETX News

7/31/06-Tyler

Taco Bell Institutes A "Fourthmeal"

Ask people to name the three meals in a day, and they can do it without any problem.  But ask them about the 'fourthmeal', and very few of them know what you're talking about.

Signs are popping up on Taco Bells across the country advertising late night hours where Americans can pop in for a 'Fourthmeal,' a meal the company says comes between dinner and breakfast. They hope it will eventually be as popular as brunch.

Health care workers we spoke with were alarmed by Taco Bells 'Fourthmeal' campaign. They say with one-half of adult Americans overweight, and one-third of children overweight, the last thing Americans need is a 'Fourthmeal.'

Registered dietician Monica Penkilo with UT Health Center says a healthy diet consists of three balanced meals a day plus a couple of low calorie snacks. She says if you're eating at 1:00 or 2:00 in the morning, like Taco Bell is promoting, you should try finding a healthier alternative.

"The lowest calorie value meal item I could find was 180 calories, and it was small, spicy chicken taco.  Make yourself a small bowl of cereal. That'll carry you through the morning. Have a sandwich. Pop a bag of popcorn.  These are some things that would be a lot healthier," says Penkilo.

Rob Poetsch is the Director of Public Relations for Taco Bell.

He says the 'Fourthmeal' campaign is simply a way to stand out in the sea of other late night fast food options.

"The 'Fourthmeal' campaign is not encouraging people to eat a literal fourth meal. It is actually branding a meal that people are already eating," says Poetsch.

Only time will tell if Americans will adopt the 'Fourthmeal.'  If they do, it may add to their rapidly expanding waist lines.

Dieticians define low calorie snacks as anything less than 150 calories. Only one item on the Taco Bell menu meets that requirement. That's the crunchy beef taco without the cheese.

For more nutritional information, go to the Know More On 7 section of our website and look for the Taco Bell link.

Lindsay Wilcox/Reporting: lwilcox@kltv.com

  • NewsMore>>

  • Tyler Lee's Chance Amie commits to Houston

    Tyler Lee's Chance Amie commits to Houston

    Tuesday, June 27 2017 10:56 PM EDT2017-06-28 02:56:30 GMT
    KLTV StaffKLTV Staff
    Tyler Lee 2018 senior Chance Amie announced his commitment to Houston via Twitter. Amie chose the Cougars over 17 other offers including Iowa State, North Carolina, Syracuse, and Virginia. Should Amie sign in the next coming months, the Red Raiders’ signal-caller would be the third local quarterback signed by the Cougars, joining Greg Ward Jr. (2013) and Bryson Smith (2017). Amie completed 97 of 180 passes for 1,556 yards and 10 touchdowns to seven interceptions last...More >>
    Tyler Lee 2018 senior Chance Amie announced his commitment to Houston via Twitter. Amie chose the Cougars over 17 other offers including Iowa State, North Carolina, Syracuse, and Virginia. Should Amie sign in the next coming months, the Red Raiders’ signal-caller would be the third local quarterback signed by the Cougars, joining Greg Ward Jr. (2013) and Bryson Smith (2017). Amie completed 97 of 180 passes for 1,556 yards and 10 touchdowns to seven interceptions last...More >>
  • Hopkins County Sheriff's Office: Escaped inmate, other in custody after planned escape

    Hopkins County Sheriff's Office: Escaped inmate, other in custody after planned escape

    Tuesday, June 27 2017 10:39 PM EDT2017-06-28 02:39:58 GMT
    (Source: Hopkins County Sheriff's Office)(Source: Hopkins County Sheriff's Office)

    Officials have found and taken into custody the escaped inmate from Hopkins County.  

    More >>

    Officials have found and taken into custody the escaped inmate from Hopkins County.  

    More >>
  • Longview finds a balance offense to make first 7-on-7 appearance since 2013

    Longview finds a balance offense to make first 7-on-7 appearance since 2013

    Tuesday, June 27 2017 10:31 PM EDT2017-06-28 02:31:22 GMT
    KLTV StaffKLTV Staff
    For the most part 7-on-7 can be a fair indicator of how well a team is shaping up. Do they need a lot or a little work. Unless you're the Longview Lobos.  The Lobos have always been so strong at the run game, that they could have a terrible 7-on-7 season and still come out dominating on Friday nights.  But what would happen, if the Lobos got balanced?  Well District 11-6A better start prepping, because for the first time since 2013 the Lobos have a stable pass ga...More >>
    For the most part 7-on-7 can be a fair indicator of how well a team is shaping up. Do they need a lot or a little work. Unless you're the Longview Lobos.  The Lobos have always been so strong at the run game, that they could have a terrible 7-on-7 season and still come out dominating on Friday nights.  But what would happen, if the Lobos got balanced?  Well District 11-6A better start prepping, because for the first time since 2013 the Lobos have a stable pass ga...More >>
Powered by Frankly