Tyler, Texas Asked to Go Passionately Pink for the CureTM
The Tyler, Texas Affiliate of the Susan G. Komen Breast Cancer Foundation urges local businesses or companies, schools, religious and social organizations and individual residents to join them in going Passionately Pink for the CureTM.
An exciting new fundraising and education program of the Susan G. Komen Breast Cancer Foundation inspired by the passion and creativity of its supporters, Passionately Pink for the CureTM kicks off October 1 in recognition of National Breast Cancer Awareness Month. Participants are asked to pick any day in October and make a $5 or more personal contribution to the Komen Foundation to wear pink as a way of sharing Komen's promise of finding a cure for breast cancer.
"The idea is to see pink everywhere, every day in October as participants nationwide go Passionately Pink for the CureTM. Breast cancer is diagnosed every day, impacting people right here in our community, so we must be passionate about the cause every day," said Rebecca Berkley, media chairperson of the Komen Tyler affiliate. "What makes this fundraising effort unique is how easy it is to participate and make a difference. We encourage everyone to get involved in Passionately Pink for the CureTM and help us raise vital funds for breast cancer research, education, screening and treatment programs."
Participation in the event is incredibly simple. Anyone can get involved with a nominal contribution of $5 or more and know they are making a difference in the community. Companies, schools, organizations, social groups and individuals register and get more information by visiting www.komen.org. Groups of five or more will receive a free participation kit. The kit includes ideas to help plan and encourage participant support, pink Komen Share the Promise wristbands for participants, and educational materials about breast cancer.
Breast cancer touches millions of lives across the nation. It is expected that more than 212,000 women and men in the U.S. will be diagnosed with breast cancer, and more than 41,000 people will die from the disease in 2006 alone. A global leader in the fight against breast cancer for nearly 25 years, the Susan G. Komen Breast Cancer Foundation, has invested more than $630 million in the cause, funding breast cancer research, education, screening and treatment. The Foundation hopes to raise $10 million through the Passionately Pink for the CureTM program. Contributors know their donations go toward fulfilling the promise for a cure. Last year, 81¢ of every dollar raised was put to work supporting groundbreaking breast cancer research and local services and outreach programs in more than 15,000 communities including Tyler.
October marks the start of the year-round Passionately Pink for the CureTM program with additional activities to follow throughout the year. As hundreds are diagnosed with breast cancer everyday, Komen is encouraging people to remain passionate about fighting the disease everyday. To register for Passionately Pink for the CureTM or to learn more about breast health and breast cancer, visit www.komen.org.
"We hope everyone in East Texas will join us in going Passionately Pink for the CureTM and getting involved in other local Breast Cancer Awareness Month activities," said Berkley. "Together, we can make a difference."
About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, and educational, scientific and community outreach programs around the world. Through fiscal year 2005, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested more than $630 million in breast cancer research, education, screening and treatment programs.
For more information about breast health or breast cancer, visit the Foundation's Web site, www.komen.org, or call its National Toll-Free Breast Care Helpline, 1.800 I'M AWARE®.