Jewelry designer James Avery sells a lot of jewelry in East Texas. So much so, he decided to open a signature store in Tyler's Broadway Square Mall.
The Avery family was on hand Thursday night for a Grand Opening Celebration. James Avery told us he appreciates all the support he's gotten from East Texans over the years, "I don't do this so I can hear these stories about myself and how 'what a great guy I am' and all that garbage," he said laughing. "I do this because I know it's important to others."