Jewelry Designer Opens Signature Store In Tyler Mall

Jewelry designer James Avery sells a lot of jewelry in East Texas. So much so, he decided to open a signature store in Tyler's Broadway Square Mall.

The Avery family was on hand Thursday night for a Grand Opening Celebration. James Avery told us he appreciates all the support he's gotten from East Texans over the years, "I don't do this so I can hear these stories about myself and how 'what a great guy I am' and all that garbage," he said laughing. "I do this because I know it's important to others."

The store is different from all the others at the mall for another reason. There is no way to get to the store from inside the mall. It only has an outside entrance.