Build-a-Bear 'overwhelmed' with response to 'Pay Your Age' deal

Build-a-Bear 'overwhelmed' with response to 'Pay Your Age' deal

TYLER, TX (KLTV) - When Build-a-Bear Workshop offered a special one-day deal to customers that was so successful, the company had to shut it down.

In Tyler, the Broadway Square Mall was overrun with customers looking to get their hands on a Build-a-Bear as part of the company's 'Pay Your Age' sale. Essentially, customers only had to pay whatever their child's age was to get a bear. 

The mall typically opens at 10 a.m.; by 11:45 a.m., a mall spokesperson said they were already weighing the decision to stop customers from lining up.

Build-a-Bear Workshop's corporate office sent out the following statement:

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our guests and associates is our top priority. The crowds have greatly exceeded our expectations and, per local authorities, some stores are at capacity and cannot accept additional Guests for this event due to extreme crowds and safety concerns. We understand our affected Guests may be disappointed, and we are working to address this situation. We will reach out directly to our valued Guests as soon as possible."

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