(KLTV) - Big data is big business. Personal data and the ability of marketers to customize marketing messages based on our online habits has become a massive new science, and the personal data associated with it has become the new gold in our world.
Recently Facebook CEO Mark Zuckerberg testified before Congress for the purpose of answering questions about what happened to millions of Facebook users' personal data and how it left the protection of Facebook and got into the hands of Cambridge Analytica. Zuckerberg took responsibility for the breach and outlined what the company is doing to prevent such a thing from happening again. He noted that Facebook now has 20,000 people working on security issues, and they continue to clean up the mess.
But he also acknowledged that Russia and other bad actors are continuing to try to hack the data and create essentially fake Facebook pages with the purpose of influencing our future elections. Facebook has work to do and perhaps they have gotten so big, so fast, that they are not able to regulate themselves. It is inevitable that cracks develop when growth is extreme. And that is where Congress can step in, and they will if this issue is not corrected immediately.
While Zuckerberg has come off as sincere, I don't know that we have learned anything new about his plans to fix this. So, if Congressional laws and rules need to be created, then so be it. It may put needed discipline and rails on the information superhighway, which should be safer for all, and that will make for a Better East Texas.