U.T. Tyler debuts new logo - KLTV.com - Tyler, Longview, Jacksonville |ETX News

U.T. Tyler debuts new logo

U.T. Tyler's new logo (Source: U.T. Tyler) U.T. Tyler's new logo (Source: U.T. Tyler)

The University of Texas at Tyler debuted their new logo this morning during the The University of Texas System Board of Regents meeting.  The logo unifies the academic and athletic logo and replaces the 20 year old "squaremark" logo.

U.T. Tyler President Michael V. Tidwell presented the proposed logo during the meeting today, February 27, 2018. The logo was then approved by the U.T. System Board of Regents.

Tidwell said that the logo is part of U.T. Tyler's strategic plan, which focuses on a single vision for the university.

"That vision is to be the primary education and economic driver for all of East Texas," said Tidwell. 

The logo will unify the academic and athletic logo to create a singular brand for the university. It will also help to solve the present confusion over U.T. Tyler's mascot. The present athletic logo includes an eagle which lead to the assumption that U.T. Tyler's mascot is an eagle when the university is the Patriots.

The logo is a blue letter "T" with orange and white star and stripes. The rationale for the logo is that it will evoke patriotism and establish U.T. Tyler as an integral part of East Texas. 

Several input sessions with important stakeholders, such as the marketing team, student government and coaches, lead to the creation of the new logo.

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