Peltier Buys King Chevrolet, To Move In 2007

It's official.

King Chevrolet in downtown Tyler closed its doors for the last time Tuesday, after 56 years of serving East Texas. They will open back up Wednesday under a new owner, Robert Peltier.

The handover will eventually mean change for downtown Tyler, starting February 1, 2007. That's when Peltier plans to move the dealership to another location in Tyler, possibly on Loop 323 or in South Tyler.

For now, King has been moving out today, and Peltier moving in. Most of King's sales staff has already left, leaving Peltier with the task of hiring many new employees.

Peltier says, although he's buying the company and the inventory, he will be renting the property from the King family and bringing a new image to downtown Tyler.

"I don't think we're as, I want to say, flamboyant," Peltier said, of King's commercials. "But we'll just do a good job when you get here with every customer... Mr. King did such a great job, and we want to keep that tradition of doing a good job."

The Kings responded to the deal in a prepared statement. Jack King, Sr. said the dealership has "a lot to be thankful for" and they "can never understate the importance of the wonderful people of East Texas."

Jack King, Jr. adds, "It's said that timing is everything. This was the right time for us to make a change. We're not going away by any means, just moving down the road a bit. Come see us at Crown Motors. And we do want to wish Robert Peltier the best."

King has owned and operated Crown Motors for 23 years on Troup Highway, and that is where they will now continue serving East Texas.

Julie Tam, reporting.