Proud of East Texas: Smocked Threads by Cecil and Lou - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Proud of East Texas: Smocked Threads by Cecil and Lou

EAST TEXAS (KLTV) -

When sisters-in-law Ashley and Bythe McCain started their business, Smocked Threads by Cecil and Lou in 2011, they never dreamed it would explode like it has, in such a short time.  

They were just mothers and longtime friends who wanted classy and unique clothing for their children.

"We've been in business five years and of course we started at zero. Now we're at 250,000 fans on Facebook and about 40,000 fans on Instagram and of course we have our website which brings in a lot of traffic," the McCains say.

A year and a half ago, Ashley and Blythe had to move their business from their dining room tables to a 5,000 square foot warehouse. 

Although they no longer are able to work at home, the two sisters-in-law have, from the beginning, made their business a family affair, based on their children.

"I've got two, Louise and James, and that's where we got the names Smocked Threads by Cecil and Lou, Louise is my youngest and Cecelia is Blythe's youngest," says Ashley.

Since a lot of the intricately monogrammed smocked children's clothing is pre-ordered and shipped weeks afterward, a new company, Eliza James, also named after McCain children, has been opened to always keep items in stock.

"James is my second and Eliza is Blythe's second," says Ashley. "Right now I am collaging a photo for our 'like and comment'. We're selling these darling sweaters, little boy sweaters."

Even though the clothing, which is all designed by Ashley and Blythe, brought in customers through social media initially, innovative additions like twice a day auctions, the like and comment page, and give away items, make shopping almost like a fun game.

"We have thousands, it all depends on the popularity of the item," says Ashley.

The popularity of items like the boy and girls "bubbles" clothing have been a hit from the beginning.

"They're so cute. They show all their chubby legs and the moms just love them," says Ashley.

Blythe and Ashley design their clothing, which ranges from newborn to seven or eight years old, about six months ahead of time, they're working on a Valentine designs now.

As for opening new companies in the future, well I guess that depends on the birth of more children in the McCain clan.

Copyright 2016 KLTV. All rights reserved.

  • NewsMore>>

  • Longview Animal Control supervisor helps pass cruelty law

    Longview Animal Control supervisor helps pass cruelty law

    Monday, October 23 2017 7:27 AM EDT2017-10-23 11:27:17 GMT
    Longview Animal Control Supervisor Chris Kemper. Photo by Jamey Boyum KLTV.Longview Animal Control Supervisor Chris Kemper. Photo by Jamey Boyum KLTV.

    With the passing of Texas Senate Bill 762 it became a felony 3 to abuse or torture an animal in the state of Texas, and Longview's Chris Kemper helped give the law teeth.

    More >>

    With the passing of Texas Senate Bill 762 it became a felony 3 to abuse or torture an animal in the state of Texas, and Longview's Chris Kemper helped give the law teeth.

    More >>
  • 1 dead, 1 injured in Tyler wreck

    1 dead, 1 injured in Tyler wreck

    Monday, October 23 2017 6:50 AM EDT2017-10-23 10:50:16 GMT

    From the Tyler Police Department On Sunday, October 22, 2017 at 1:16 a.m., Tyler Police responded to the 8300 block of Paluxy Drive on a head-on collision. Upon arrival by EMS and Tyler Fire it was determined that that one driver was deceased and the other driver was pinned in. Accident investigators said that a 2014 GMC Sierra driven by Dakota Payne, W/M, age 27, of Diana, Texas was traveling northbound on Paluxy and drove into the southbound lane striking a 2000 GMC Yukon head-on....

    More >>

    From the Tyler Police Department On Sunday, October 22, 2017 at 1:16 a.m., Tyler Police responded to the 8300 block of Paluxy Drive on a head-on collision. Upon arrival by EMS and Tyler Fire it was determined that that one driver was deceased and the other driver was pinned in. Accident investigators said that a 2014 GMC Sierra driven by Dakota Payne, W/M, age 27, of Diana, Texas was traveling northbound on Paluxy and drove into the southbound lane striking a 2000 GMC Yukon head-on....

    More >>
  • Longview Fire Department responds to residential fire

    Longview Fire Department responds to residential fire

    Sunday, October 22 2017 7:09 PM EDT2017-10-22 23:09:49 GMT

    The Longview Fire Department responded to a residential fire on the corner of Alpine Road and Bolivar Street in Longview. Five fire engines responded. Witnesses stated that flames were appearing out of the house. The fire is under control but is not completely out yet. The firefighters conducted a primary search and concluded the home was clear of people. Further details will be released when they become available.   Copyright 2017 KLTV. All Rights Reserved.

    More >>

    The Longview Fire Department responded to a residential fire on the corner of Alpine Road and Bolivar Street in Longview. Five fire engines responded. Witnesses stated that flames were appearing out of the house. The fire is under control but is not completely out yet. The firefighters conducted a primary search and concluded the home was clear of people. Further details will be released when they become available.   Copyright 2017 KLTV. All Rights Reserved.

    More >>
Powered by Frankly