Cushing barber shop features ambiance, old-school customer servi - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Cushing barber shop features ambiance, old-school customer service

Jacob Matlock, 35, turned to barber school when the oil fields played out. The veteran says barbering is a newfound career.  (Source: KTRE Staff) Jacob Matlock, 35, turned to barber school when the oil fields played out. The veteran says barbering is a newfound career. (Source: KTRE Staff)
Cushing hasn’t had a barber shop for 30 years. Matlock wants to return the traditional service to men who can remember it and introduce it to those who don’t know its benefits. (Source: KTRE Staff) Cushing hasn’t had a barber shop for 30 years. Matlock wants to return the traditional service to men who can remember it and introduce it to those who don’t know its benefits. (Source: KTRE Staff)
Hilltop Barber Shop in Cushing reflects a national trend to the return of the American barber shop. (Source: KTRE Staff) Hilltop Barber Shop in Cushing reflects a national trend to the return of the American barber shop. (Source: KTRE Staff)
CUSHING, TX (KTRE) -

A resurgence of the American barber shop is evident in the small town of Cushing in northern Nacogdoches County.

The return to a once believed era gone-by may very well set the future for one East Texas man. 

"You can't miss it,” said Jacob Matlock, the owner and a barber at the Hilltop Barber Shop. “If you can find the caution light in Cushing, you'll find the barber shop."

Hilltop Barber Shop is where you'll find Jacob Matlock either waiting for the next walk-in customer …

"A lot of traffic that comes over this hill,” Matlock said.

… or inside giving the man in the chair special treatment. 

"You’re the man,” Matlock said.

The Cushing native wants to bring back the old school, traditional barbering for the men who remember when that's all there used to be. 

"The hot towel shaves,” Matlock said. "Straight-razor shaves on the neck, smells of the bay rum. Music."

The rhythm of blues works well with barber scissors.

Aside from the ambiance, Matlock wants to return a place of camaraderie and fellowship for guys.

"I hope it will be a place where men can come get stuff of their shoulders and talk to me,” Matlock said. “I'll listen."

It’s something a generation of boys and young men will have to learn. 

"Some kids have probably never been in a barbershop,” Matlock said.

However, that's changing.

"The barber shop is making a comeback,” Matlock said.

Barbershops are coming back into style thanks to a desire for simpler times and “new age” cuts patterned after old-time styles. 

"Undercuts, the hard parts and the disconnections,” Matlock said.

Matlock learned them all at the East Texas Barber School in Tyler. After a string of various interesting jobs, the Army veteran said he thinks he's found his career.

"This is gonna be it for me this time,” Matlock said. “This is the right one this time."

Each customer who gets that special barber shop treatment will benefit from his decision.

When he was asked if he felt good. Adam Shuttlesworth, a customer, said, “Oh yeah. Nice and clean. Just like it should.”

"Now I wait for the next one,” Matlock said. “That's it."

The Hilltop Barber Shop's clientele is growing fast through word of mouth and its Facebook page.

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