EAST TEXAS (KLTV) - The economy is tough and it could get tougher. One thing that is sure to increase are the needs in our community that many nonprofit organizations fill.
And it is the time of year when we start hearing about local events that are fundraisers that support these local community organizations. Many of those organizations are taken for granted with the assumption that they will always be there.
I am speaking about organizations such as the East Texas Crisis Center, CASA, the American Heart Association, the United Way and numerous others. These organizations and dozens others depend on community support from individuals and businesses to provide their critical services. All of East Texas shuddered last year when the story broke of the possible sale of Brookshire's.
Some of that angst was because many nonprofit groups depend on community-minded companies for contributions of goods and services through the year. That is the difference between local businesses and national chains. Most local businesses give back to strengthen the service base in the local community.
It is commitment by local business owners that is critical and often times undervalued. So when you attend a special event - the East Texas Auto and Cycle Show or the Heart Ball or many others, thank the businesses that support these great causes. It makes a difference. It makes for a solid giving spirit.
And it makes for a Better East Texas.