In Longview, it was the ultimate supermarket shopping experience for those looking to make home improvements. The 26th Annual East Texas Home Show is underway this weekend at the Maude Cobb Activity Center.
"Men want function, something that will work that they can use and get their hands on; women want something that's fluffy and looks good," says event chairman Billy Hagenbucher.
Exhibitors at this year's annual show know that men and women think differently, so they pattern their marketing of everything from kitchen appliances to windows and doors, from spas to landscaping, to what men and/or women might respond to.
"Women love to look just like they love to shop, and they love things that look good, and men? Men like things that work," says Hagenbucher.
One of the more unusual things this year is a G.E. washer and dryer that communicates on the content of a wash load and identifies it.
The show continues at Maude Cobb tomorrow from 10 a.m. - 6 p.m. You can stop by on Sunday from 1 p.m.-5p.m. Admission for adults is $5. Kids 12 and under get in free.
Bob Hallmark, reporting.