Proud of East Texas: Mary V's - - Tyler, Longview, Jacksonville |ETX News

Proud of East Texas: Mary V's


Through fifty years and three generations, "Mary V's" has been a fashion icon for East texas women. 

Three women have added their own special touches to make Mary V's, the high fashion specialty store with a heritage of personal service. Mary V founded the store in 1964. Her daughter, V Ann, gave up a successful show business career to return to Tyler and help her mother in the 1970's. 

In 2008, Shelby Burkett, who had worked at the store since she was eighteen, bought Mary V's and kept the name, the heritage and the service the store was famous for. 

Mary V's, which for years was located in Bergfield Center, is now located in Swan Plaza.

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