SAN FRANCISCO, CA (KPIX/CNN) - Anthony Bustos’s philosophy is simple: Getting a little change starts with a smile. “I thought this was an easy way I can help these guys increase their income,” he said.
He’s talking about signs he’s made. “The Government stole my sunscreen,” one reads. Another: “I’m way too sober for this.”
He’s handed out at least fifteen so far, giving the homeless a marketing makeover in hopes a laugh translates to a donation. He keeps spare signs in his car so when he’s driving and sees someone who needs it, he has it immediately ready.
“I kind of just wait for the right person and if I feel like they’re standing out there with a sign that can be improved, I roll the window down and say, ‘hey, you guys want a new sign?’”
This social experiment started a few months ago. He was driving down a street and saw a panhandler with a sign that just said “poor hungry.”
“I had no inclination to give him any money, and I was wondering if something funny were written on the sign, would I give him some money, and I decided I probably would have.”
And it’s working for some. One man told Anthony his sign was attracting a lot of tourists, some even asking to take pictures with him.
Anthony says he’s not really in a position to help someone find a job, but says, “I’m a regular guy so I think we all kind of do what we’re capable of.”
He says his friends want to help, too, by either making signs or inspiring catchy phrases.
“We don’t always have to change the world. We can do something small to make a small difference, and that’s ok.”
And Anthony says the signs have definitely changed him.
Tuesday, August 26 2014 5:57 AM EDT2014-08-26 09:57:06 GMT
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