Domino's replaces crust with fried chicken -, Longview, Jacksonville, Texas | ETX News

Domino's replaces crust with fried chicken

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Domino's is no chicken when it comes to taking risks. The pizza chain is rolling out a new menu item that replaces typical pizza crust with pieces of breaded, boneless chicken.

The new creation, dubbed Specialty Chicken, hits Domino's stores on April 21. Specialty Chicken starts with 12 pieces of boneless chicken and includes layers of Domino's sauces, cheeses and pizza toppings to create four varieties of the item: Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.

"Our new Specialty Chicken is one of the most creative, innovative menu items we've ever had," said Russell Weiner, Domino's Pizza chief marketing officer. "Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors."

A national TV campaign ad for the chicken creation is rolling out April 21. The ad will focus on the company not being afraid to take risks. As part of the product's promotion, Domino's is giving away 25,000 orders of Specialty Chicken to fans who enter a special contest on its Facebook page.

How much will pizza toppings nestled on a piece of breaded chicken cost you? Specialty Chicken will be available in Domino's $5.99 mix-and-match value offer that also features pastas, sandwiches, medium, two-topping pizzas.

Domino's Pizza was founded in 1960 and is the second-largest pizza chain in the United States. The chain has more than 10,000 stores in over 70 countries.

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