Downtown cash mob to target Salon Verve, 8th Street Boutique -, Longview, Jacksonville, Texas | ETX News

Downtown cash mob to target Salon Verve, 8th Street Boutique

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If you'd like to support downtown Tyler and the small businesses which have made downtown their home, you'll be interested to know that a "cash mob" will descend upon two businesses on Thursday, March 13.

The businesses that will benefit from this event are Salon Verve and 8th Street Boutique, both small, locally-owned businesses. Hours for the cash mob are 4:30-7:00 p.m. and the entire community is invited to participate.

"The idea of a Cash Mob in general is to show our support in a very visible and tangible way for small, locally owned businesses," said Tyler Main Street Department Leader Beverly Abell. "We are asking the public to come to 8th Street Boutique and Salon Verve with $20 or whatever you can afford in-hand, ready to spend that cash in support and appreciation of these locally owned businesses that provide jobs, tax dollars and so much more for this community."

Cash mobs began in 2011 on the east coast, and the idea quickly spread throughout the nation and around the world. Downtown Tyler held its first Cash Mob, one of the first in Texas, in March 2012. Another site was Jakes. Since then, the Texas Municipal League has reported on Tyler's Cash Mob program, and Abell spoke on Cash Mobs at the Texas Downtown Revitalization Conference.

Salon Verve is located at 121 E. Erwin, and 8th Street Boutique can be found at 117 E. Erwin. Abell said Cash Mob participants will be able to find items at both businesses. "Mobbers will have the opportunity to purchase everything from hair care products to accessories, shoes, jewelry, clothing and so much more. 

"Cash Mobs are a fun, immediate-impact way of supporting downtown and our locally owned businesses," said Abell. "We can't stress enough how important it is for downtown revitalization fans to come out and support our businesses not only for Cash Mob, but every other day of the year as well. These businesses provide crucial employment and services to the community, and they deserve our support and appreciation."

For more information, call the City of Tyler Main Street Department at (903) 593-6905.

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