Firearms company apologizes for gun-toting 'David' ad - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • UN finds second black box of Air Algerie jet

    UN finds second black box of Air Algerie jet

    Saturday, July 26 2014 11:23 AM EDT2014-07-26 15:23:23 GMT
    The U.N. peacekeeping mission in Mali says its experts have found the second black box of the Air Algerie flight that fell from the sky and disintegrated in remote northern Mali, killing all 118 people onboard.More >>
    The U.N. peacekeeping mission in Mali said Saturday that its experts found the second black box of the Air Algerie plane that fell from the sky and disintegrated in remote northern Mali, killing all 118 people onboard.More >>
  • US evacuates embassy in Libya amid clashes

    US evacuates embassy in Libya amid clashes

    Saturday, July 26 2014 11:23 AM EDT2014-07-26 15:23:10 GMT
    The State Department has shuttered the U.S. embassy in Libya and evacuated American staffers there as the security situation in the capital Tripoli deteriorates amid worsening clashes between rival militias.More >>
    The United States shuttered its embassy in Libya on Saturday and evacuated its diplomats to neighboring Tunisia under U.S. military escort as fighting intensified between rival militias. Secretary of State John Kerry said...More >>
  • AP PHOTOS: Brief cease-fire halts Gaza war

    AP PHOTOS: Brief cease-fire halts Gaza war

    Saturday, July 26 2014 10:54 AM EDT2014-07-26 14:54:10 GMT
    A brief cease-fire Saturday in the Gaza war between Israel and Hamas militants allowed thousands to return home to see the destruction.More >>
    A brief cease-fire Saturday in the Gaza war between Israel and Hamas militants allowed thousands to return home to see the destruction.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow

West Ferguson Street
Tyler, TX 75702

FCC Public File
publicfile@kltv.com
903-597-5588
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KLTV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.