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A financial dispute between Buckeye Cable System and
Sinclair Broadcast Group, the owner of Toledo's NBC affiliate, is resulting in
Buckeye being barred from airing WNWO's signal.
which allowed Buckeye to transmit that signal expired December 15, and for now,
people can't watch the station by way of the cable provider.
While the head of Buckeye Cable is not commenting, on its
website the company claims Sinclair is demanding 10 times more money than what
they were previously receiving. Sinclair Executive Vice President and General
Counsel Barry Faber denies that claim.
"That is not a true statement. What we're asking for is
consistent with what we're paid by other cable and satellite providers similar
to Buckeye," Faber said.
According to BJ Fischer with the Thread Marketing Group,
the dispute amounts to a public relations stalemate.
"The problem is from a PR standpoint it's very difficult
for the public to gain any sympathy for either side," he said. "All they want
to do is watch their television program."
Block Communications owns both Buckeye Cable and the
Blade, and ads in the paper and electronic billboards aimed at putting pressure
on Sinclair are being called childish.
"I've never seen another cable company do something like that,"
Faber said. "It's the most irresponsible manner I've seen a cable company
What both sides do agree on: There are plenty of options
to view the station's programming other than Buckeye, including using an