Instant-classic Apple Christmas commercial tugs heartstrings - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

Instant-classic Apple Christmas commercial tugs at the heartstrings

Posted: Updated:
The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube) The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube)

(RNN) - Apple has released a new Christmas commercial and there's not a dry eye on the internet.

The 90-second spot, entitled Misunderstood may or may not boost iPhone sales this Christmas, but it's going to sell a lot of tissues. If you look up to see one of your coworkers wiping their eyes, there's a good likelihood the simple, elegantly produced spot has struck another heart string.

The storytelling, music and imagery are spot-on, and the flawless branding is what Apple has become known for.

The nerdy kid who keeps his nose buried in his iPhone during his family's picture-perfect holiday reunion wasn't being distant after all, and he redeems himself completely when he unveils his surprise gift on Christmas morning.

Grab the tissues. When grandma loses it at 1:19, you will, too.

Copyright 2013 Raycom News Network. All rights reserved.

Powered by WorldNow

West Ferguson Street
Tyler, TX 75702

FCC Public File
publicfile@kltv.com
903-597-5588
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KLTV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.