Daniel Defense denied Super Bowl ad - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Daniel Defense denied Super Bowl ad


Of all the commercials you will be seeing during this year's Super Bowl, you won't see one that Daniel Defense attempted to run.

The local gun manufacturer had its request for commercial time during the game,  in eight regional markets totaling $500,000, denied due to the NFL's restriction on advertising of firearms, ammunition and other weapons.

The league does allow ads from stores that sell guns and Daniel Defense does have a brick-and-mortar store, but the answer was unchanged, angering Daniel Defense's director of marketing Jordan Hunter, who said his company made sure no guns were shown in the ad.

"It was my intention to do a commercial that can run on mainstream TV,'' said Hunter, "and that shows we're your next-door neighbors, not fanatics as we're portrayed in the media.''

Hunter also cited the Constitution.

"It's our First Amendment right,'' he said. "We're going to eventually get a national spot.''

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