Call it the "Sex and the City" vote. Single women form a voting block bigger than Jewish, African American and Latino votes combined. But will they vote in November?
22 million single women didn't vote in 2000. Just like the girls on Sex and the City, their priorities weren't political. But the Bush and Kerry campaigns hope to change that. They're launching web campaigns and are putting ads in fashion magazines. But will the tactics work, and what do single women care about?
Tilly Flores is 31 and single. She has a full time job and is working on a fine arts degree. She's seen both candidates vie for her vote through ads. She say many of them focus on character -- a big issue for her, but she'd like to hear more on education.
"I would say education is a big deal trying to put myself through college making sure I can hold down a job, a good job and pay for college," she says.
Another big issue for her, making sure her paycheck isn't downsized by taxes.
"I want to make sure the government is using the money wisely and they are not taking more than they should be taking from me because I have to live," she adds.
Erin Elliott is 20 years old, single and also noticed both candidates going after her vote. For them to get it she says they need to talk about home land security and jobs.
"I want to be safe and secure and have a president that is interest in his people. Make sure the unemployment rate is down, that there are jobs open for us," she says.