Easy-Bake Oven: "Pink" Marketing? - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Easy-Bake Oven: "Pink" Marketing?


It's been around since the early 1960's, slowly warming food in a pretend kitchen. Yes, it's the Easy-Bake Oven, and it's become a little controversial lately.

A four-year-old boy in New Jersey enjoys learning to cook and would like one for Christmas (along with a dinosaur), but he says he's a little embarrassed to play with a pink toy. His older sister started a petition to get the manufacturer to make the Easy-Bake Oven less "girly."

We talked with some "chefs in training" to see what they think about the situation.

This whole thing started when McKenna Pope of New Jersey caught her little brother heating up a tortilla on a lamp. It wasn't long before he knew what he wanted for Christmas.

"I want a dinosaur and an Easy-Bake Oven," he said.

But he didn't like the colors, packaging or commercials. He wondered where the boys were in all this, and so did his sister, McKenna Pope. She decided to petition Hasbro since baking and cooking isn't just for girls, which is very apparent at John Tyler High School's Culinary Class.

"I think it's for everybody; men and women," said senior Cristina Ramirez. "There are many chefs that are males, and they're some of the top ones. I don't think there should be a difference between the two of them because both of them can work together."

"I think that there's just been a tradition where men take care of the household, and women cook," stated senior Fred Cornelio. "But no one has ever thought about men taking care of the household and actually earned their money by being a head chef at a five-star restaurant."

The students don't just bake. Today the boys and girls are working on chicken spaghetti.

But does it matter if they use a pink oven?

"To some it might, but if you really love to do something it shouldn't matter," Ramirez concluded.

"Honestly, if that's all I had, then I would go ahead. But if I had a choice no, I wouldn't use a pink oven," admitted Cornelio.

He says he'd prefer stainless steel.

We contacted Hasbro about the Easy-Bake Oven's pink marketing, but they have not responded.

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