A few business men and women tossed aside their dress shoes and laced up their sneakers for charity Thursday morning in Tyler.
The United Way of Tyler/Smith County kicked off its 2004 "Go for the Gold" Pacesetter campaign Employees from local businesses showed up in suits and tennis shoes.
They represented pacesetter companies getting a headstart on fundraisers for United Way.
The charity hopes to raise more money this year than ever before.
Employees from 7 different companies participated in Thursday's kickoff.
The United Way's area-wide fundraising campaign begins September 9th.
Story by Maya Golden