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Football rivalry means big business in Oxford

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A big rivalry on the football field means big money for business owners in Mississippi. A big rivalry on the football field means big money for business owners in Mississippi.
Local hotels and restaurants in Oxford, MS are cashing in on all of the fans. Local hotels and restaurants in Oxford, MS are cashing in on all of the fans.
Nearly 100 rental cars are lined up for the many fans from Texas who came to see their first showdown at Ole Miss. The only problem is finding a place to stay. Nearly 100 rental cars are lined up for the many fans from Texas who came to see their first showdown at Ole Miss. The only problem is finding a place to stay.
OXFORD, MS -

(WMC-TV) - A big rivalry on the football field means big money for business owners in Mississippi.

This weekend, the Ole Miss Rebels are taking on the Texas Longhorns.

Local hotels and restaurants are cashing in on all of the fans.

It's a busy kitchen at McEwan's Oxford.

Crews were up at breakfast time prepping for dinner. They have been preparing for the last few weeks, when it comes to staff and inventory.

Lee Cauthen has managed restaurants on the square for several seasons and says this game will be in the top five for money makers.

"We had an extra truck come in to store extra inventory out back and just start prepping the first of the week," said Cauthen.

There are a lot of fans arriving by plane. The runway will be full of them by the end of the day.

"They can still land here but they'll have to fly out to other airports to park, we're parking all of our single engines on the grass," said Ole Miss Airport Manager Mac McManus.

Nearly 100 rental cars are lined up for the many fans from Texas who came to see their first showdown at Ole Miss. The only problem is finding a place to stay.

"We started taking reservations, I think in March and in this particular weekend, we sold out in about 30 minutes I think," said Downtown Oxford Inn General Manager Adam Salters.

With all of the business downtown, Oxford police will be out looking for those thinking about getting into trouble.

Kickoff is set for just after 7 p.m. Saturday.

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