Better East Texas: Presidential marketing - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

Better East Texas: Presidential marketing

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By Pat Stacey

With the announcement of Representative Paul Ryan to the republican ticket as the presumed vice presidential nominee, the P-R machines in both parties started churning out propaganda.  It is a shame that the campaign for the highest office in the land and arguably the most powerful political position on the planet, has been reduced to a high-tech, high capacity marketing machine.  Gone are the days when the electorate, through the campaign, grew in their knowledge of candidates culminating in the November vote.  Nowadays, all we hear about are the attacks from both sides on the candidates to insert fear into the campaign before all other platform considerations.  Immediately after Representative Ryan was announced, the Obama campaign released the alleged Ryan desire to do away with Medicare and essentially kick grandma from the train – fear mongering.  Now, the Romney camp is not exempt because the first image I was impacted with about Paul Ryan was that he developed a ripped physique using the popular exercise video – P- 90 – X – hence lack of substance.  So both camps proved to me that the true platform of the candidate is a distant second and the packaging of the candidate is job one.  I suppose those of us that are truly interested in finding the candidate's points on issues will have to search the internet to find the truth – because everything on the internet is truthful, right?  Just kidding, we need substance over glamour in the campaign, it will help America and make for a Better East Texas.

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