Better East Texas: The Superpac message - KLTV.com-Tyler, Longview, Jacksonville, Texas | ETX News

Better East Texas: The Superpac message

By Pat Stacey

Perhaps you have heard of them and wondered if they provided some extra human power, perhaps the name sounds like a handful of amped up vitamins.  I am speaking of the superpac, a relative unknown entity in Texas until recently. 

Superpacs are political action committees that support candidates by marketing their message or marketing against their opponent.  What makes them super are the new rules that allow pretty much unlimited donations on behalf of a candidate. So you have these giant checking accounts that are funded by individuals and presumably some special interest groups. 

Several superpacs have been formed in the camps of the republican candidates vying to replace retiring Senator Kay Bailey Hutchison.  They obviously are operating within the law but as citizens we need to be aware that much of their messaging will be against other candidates, which again is within the law. 

But we need to always investigate any claims or accusations made in these marketing messages.  So when you are hit with a superpac message, be skeptical and dig for any information on a candidate or their position on an issue. 

It is only way to truly be an educated voter.  Once the primary date is set, you can bet that political advertising will begin in earnest so be prepared.  If we all make a little effort to truly learn about a candidate, we will make the right choice at the polls and it will make for a Better East Texas. 

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