Longview businessman Gordon Lively passes away - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Longview businessman Gordon Lively passes away

LONGVIEW,TX (KLTV)- A major force in the economic development of Longview, a charity organizer, an icon, a longtime Longview auto dealer has passed away. Gordon Lively senior, owner of Lively Cadillac, died last night at the age of 85. He was a world war two veteran, and an innovative businessman, and the news of Lively's death has deeply saddened those who knew him best.

"I was so impressed that he was always a champion of the underdog, there are people who's lives he saved," says Lively manager John Ray.

Most remember his belief that there was something worthwhile in everything.

"He hired me when I was 22 years old he just took a chance on me , he bet on me and I will always remember that," Ray says.

He started lively Cadillac in 1967, and became an almost overnight success. He was a major contributor and instrumental in bring back the great Texas balloon race , was heavily involved in toys-for-tots , and he hosted the KLTV MDA marathon in the 90's, but he did more that most never knew about.

"He believed with his heart that this community was for him to help, and I always will remember what he's done for other people and how he wanted no notoriety," says son Gordon Lively junior.

His lively Cadillac dealership has become a fixture in Longview, but he's being remembered as a humble man who lived by simple rules.

"To do the right thing and a man's word was his key to success, he was a good father," Gordon junior says.

And his legacy may be what we all seek after, he made his life count.

"He made it count, possessions and worldly goods , that wasn't what he wanted he wanted to be happy and have a good life and he did," says Gordon junior.

Funeral arrangements are pending. The Lively family asks that those wishing to send cards or flowers , instead make a donation to the American heart association or Alzheimer's research.

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