Better East Texas: Black Friday -, Longview, Jacksonville, Texas | ETX News

Better East Texas: Black Friday

By Pat Stacey

Perhaps you participated in the craziness of Black Friday last week or you may have clicked and purchased on Cyber Monday this week and perhaps – but probably not – you saved some money beyond the norm during one of these shopping interactions. 

Black Friday used to be the big retail sales day that propelled retailers into the black or into the profit column for the year and it was driven purely by masses of people buying for the holidays.  But it is now more of a joke as retailers throw a little chum in the water in the form of a very limited supply of marginal products to get consumers to line up at midnight. 

It has also become a marketers dream as consumers salivate over supposed "Black Friday deals" when actually, with a little patience and homework, you will be able to save nearly as much during regular shopping hours between now and Christmas. 

Now, no doubt, there is a lot of competition to grab the attention of the consumer this time of year but Black Friday is not what it used to be.  It is, however, a psychological event that gets everyone at least somewhat active in the holiday shopping season so in that respect Black Friday is a win. 

We desperately need some enthusiasm and optimism injected into our economy and it seems that Black Friday 2.0 accomplishes that.  So from that stand point, I am thankful.

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