Pros - Outdoor Advertising can achieve high on frequency by reaching daily commuters in a particular area. It can be specifically targeted to upper-income neighborhoods and areas, reaching specific potential customers with disposable income. It can introduce a new product, remind potential customers of a local or national advertiser, and establish a single, strong selling theme. As a result, recall to outdoor advertising can be established quickly and effectively. Outdoor offers the advantages of color, choice, location, and flexibility in size, allowing the advertiser to be seen "bigger than life" for a long period of time.