Unique billboard prompts numerous 911 calls - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Unique billboard prompts numerous 911 calls

GEORGIA (CNN) - A billboard in Georgia is prompting lots of 911 calls.

The advertisement for Outback's new wood-fire steaks is actually smoking.

And that has some drivers thinking the billboard is on fire.

Outback says it alerted the local fire department before the billboard was activated.

But the message was not delivered to everyone at the station, because police and fire trucks were dispatched to investigate.

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