Tyler gets a new, updated look! - KLTV.com - Tyler, Longview, Jacksonville |ETX News

Tyler gets a new, updated look!

TYLER, TX- The Tyler Area Chamber of Commerce revealed a new and improved brand image this morning, in an effort that has been spearheaded by the Tyler Convention and Visitors Bureau.

The last updates to the Tyler logo came in 1996, fifteen years ago. The Convention and Visitors Bureau officially launched the new branding campaign in a press conference on Tuesday morning in the Genecov Room at the Tyler Area Chamber of Commerce. Community partners who have been integral throughout the branding process as well as key officials were on hand at the launch.

This re-branding effort was instigated by the recent 2010 Industry Growth Initiative. One of the action steps identified in this Initiative stated that in order for Tyler to move towards becoming an Innovative Economy it needed to "Develop a branded marketing image that can be translated to each of the industry growth blocks." The Initiative goes on to identify key elements within Tyler that should be highlighted through this marketing image. The Initiative was used as the building block for Tyler's new brand that will be used locally, nationally, and internationally.

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