For 25 years, shoppers have come from all over to attend Mistletoe & Magic in Tyler. "I think it's a real testament to the success of this event that it has gotten bigger and bigger and continues to grow which says a lot about how important this is to the league and to the community," says Debbie Roosth, 1996 Mistletoe and Magic Chairman.
When the Junior League of Tyler started this fundraiser in 1979 it was put together by just a handful of volunteers and a few months of planning. Now, it takes a committee of 40 league members 14 months of planning. Sherri Pickens, 2001 Chairman, explains, "The man hours by the Junior League volunteers that go into putting Mistletoe together is incredible and mind boggling." What's even more incredible, is how many people in the community are helped by proceeds from Mistletoe & Magic. "It far exceeds everyone's expectations," says Mary Lauren Faulkner, 1994 Chairman.
In its first year, Mistletoe and Magic raised $33,000 and helped just a few non-profit agencies in the area. Last year, it raised more than $266,000 and helped 23 local non-profit agencies. "We just give so much money back to the community. We've done Hospice way back when, the blood bank, the Tyler Museum of Art. We've also had things at the Discovery Science Place. There are all kinds of major non profits that the Junior League has helped over the years," says Margo Adams, Mistletoe and Magic's 1985 Chairman.
Mistletoe & Magic has become a holiday tradition for thousands who to attend it every year, but more important are the thousands of lives touched by its impact on the community. Mary Lauren says, "I think the wonderful thing is to see the increase in the amount of people we are able to help and the agencies that we can support, because that's what it's all about."