Milk campaign offers PMS relief, for men - - Tyler, Longview, Jacksonville |ETX News

Milk campaign offers PMS relief, for men

TYLER, TX (KLTV) - Some California milk producers have modified an eyebrow raising ad campaign that promoted milk to men.

The ads showed a frazzled man holding several milk cartons in their hands, offering the milk to their wives or girlfriends.

The California milk processor board came up with the ads because of a study that says milk may help with the symptoms of PMS.

The Got Milk? campaign went viral in the 90's, and now, the same California milk provider...introduced "Everything I Do Is Wrong" campaign, which quickly led to allegations of sexism.

"I don't think it's offensive, it's probably more like haha, you know, fix that problem, she's moody, you know, give her some milk, I think it's just fun," says Tyler resident, Cindy Alfaro.

The ads sympathizes with men on their relationships.

Saying, "I apologize for not reading between the right lines" Or "I'm sorry I listened to what you said and not what you meant".

Tyler resident, Annegret Scott says, "It could be offensive, maybe a little bit if it's geared directly toward men, but for awareness sake I think it's a good idea."

The campaign offers studies that prove milk can reduce PMS, which for the most part Doctor Melanie Wick agrees with.

"I think it probably varies from women to women how much of an improvement in your PMS symptoms that you get by drinking milk, says Wick.

Some women find no offense when hearing about the "Everything I Do Is Wrong" campaign.

"It doesn't bother me, I take that with a grain of salt, I think it's funny.  I mean whatever gets you to be drinking milk, women need milk!" says Tyler resident Natalie McCollum.

Offensive or humorous, Wick says it's good for all women to keep milk in your diet.

"I think it will be a very successful and entertaining campaign, but it's hard to know how much medical evidence that were basing it on," says Wick.

But with an outbreak of complaints, the company offered an apology, and will be changing their ads and billboards this week.

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