Watch LIVE: SPCA to announce new puppy mill initiative

Watch LIVE: SPCA to announce new puppy mill initiative

Released by the SPCA:

(DALLAS, TX); June 23, 2011— The SPCA will announce at 10 am on Friday, the launch of a new initiative and public awareness campaign to stamp out puppy mills in North Texas. Speakers will include James Bias, SPCA of Texas President; Dallas Tharpe, Assistant District Attorney, Smith County; Deputy Shawn Mayfield, Kaufman County Constable's Office, Pct. 1; and P. Shawn Ashley, DVM, SPCA of Texas.

Thanks to a generous grant from The Rees-Jones Foundation, the SPCA of Texas has already begun reaching out to North Texas law enforcement agencies and providing support, education and resources to stop this cruel breeding cycle.

The SPCA of Texas is now actively working to educate potential puppy purchasers and the general public about the cruel and inhumane conditions these puppies and breeding dogs are forced to live in. In a puppy mill, often hundreds of breeding dogs are caged their entire lives in crowded, filthy conditions, without access to care, while their puppies, often suffering from illness and parasites like their parents, are sold to an unsuspecting public.

The puppy mill initiative seeks to enlist the public's support by educating them on the signs of a puppy mill, teaching them about current animal cruelty laws in Texas, asking them to report all suspected animal cruelty and abuse to their local law enforcement and the SPCA of Texas and inviting people to sign the puppy pledge, all at

The SPCA of Texas is spreading the word that puppy mill owners can be deceptive. They often will not provide a health guarantee, will not let buyers meet the puppy's parents or allow puppy purchasers on their property. They create convincing websites, take on friendly demeanors and excel at conning people into believing they are legitimate, caring breeders. But the reality is that many people are simply in it for profit, and they abuse and neglect animals as a part of their livelihood. The SPCA of Texas will fight that deception with education and arm North Texas with information so they can fight the cruelty of puppy mills by ceasing to buy their pets from flea markets, parking lots, newspaper ads, internet listings and from the side of the road.

"The real problem is that people continue to purchase puppy mill dogs, not out of malice, but simply because they don't know where the puppy they bought comes from, and often out of kindness," says James Bias, President of the SPCA of Texas. "They unwillingly or unknowingly support a vicious industry. The SPCA of Texas believes that, once educated about the effects of their purchases and the tactics puppy millers use to deceive them, people will actively seek out better ways to find their forever friend."

Thanks to special partners, including The Marketing Arm and Coffee Productions, the SPCA of Texas will actively raise awareness for this vital initiative through advertisements and public service announcements on television, radio, online and outdoor advertising.

Supporters can see the SPCA of Texas' billboard located at Northbound 75 between Lovers Lane and Caruth Haven, advertisements are currently running on CBS Radio stations, and a television commercial will air on local cable channels beginning in July. Stay tuned online through The SPCA of Texas' social networking sites including Facebook, Twitter, YouTube and Flickr. For more information, visit or call 214-742-SPCA.

The SPCA of Texas urges the public to adopt your next pet from your local shelter or breed rescue group. If you do decide to purchase from a breeder, choose one that is reputable. All reputable breeders provide detailed genealogical information dating back several generations and will have the mother available for you to meet (who will appear clean, well cared for and happy). A reputable breeder should always provide a health guarantee and may require that you spay or neuter your pet as a part of the purchase agreement should you not be a licensed breeder yourself.

This initiative to stop cruel conditions at puppy mills is only possible because of The Rees-Jones Foundation's support. Once the effectiveness of this campaign is measured, the goal is to take this initiative to other areas to eventually drive puppy mills out of the state of Texas.

To take the puppy pledge today, visit

The SPCA of Texas is the leading animal welfare agency in North Texas. The non-profit organization operates two shelters and two spay/neuter clinics located in Dallas and McKinney, and maintains a team of five animal cruelty investigators to respond to thousands of calls in eight North Texas counties. Moreover, the SPCA of Texas serves as an active resource center for an array of services that bring people and animals together to enrich each others' lives. The SPCA of Texas is not affiliated with any other entity and does not receive general operating funds from the City of Dallas, State of Texas, federal government or any other humane organization. The SPCA of Texas is dedicated to providing every animal exceptional care and a loving home.