Do girls at age seven need Sketcher "Shape Up" shoes? - KLTV.com - Tyler, Longview, Jacksonville |ETX News

  • How do you feel about Skechers Shape-Up shoes being marketed to girls as young as 7?

  • Thank you for participating in our poll. Here are the results so far:

    I think it's okay, it promotes a healthy lifestyle at a young age
    17%
    84 votes
    It's not okay. It puts too much emphasis on a young girl's body image
    65%
    314 votes
    I don't have a problem with it. But, if they're going to market to young girls, they should market to young boys, too.
    18%
    88 votes

Do girls at age seven need Sketcher "Shape Up" shoes?

TYLER, TX (KLTV) - Sketcher Shape Up shoes claim to bring fantastic fitness results to women and men. But now, the famous shoe has a new target audience: seven year old girls.

Psychologist Dr. Wade French, says this could cause issues for girls down the road.

"These people will do anything for a buck, evidently," says Dr. Wade French, "Your instilling in them a belief that your value as a human being has to do with something with your looks your shape and social presentation."

There have been plenty of studies that say children's advertising works. But ultimately, parents make the purchase.

Justin Rowe of Tyler says, "I don't think even at an older age, when they're out of college I would buy it for them, it's just too much of a marketing gimmick to me."

Nicole Babineau says she struggled with body image as a young girl, "I don't think you ever loose the mentality of having issues of body image and eating disorders, I think you can get past it, but I think it's an ongoing struggle everyday when you look in the mirror," says Babineau.

Babineau feels Shape Ups deceive young girls to believe you have to be skinny to be happy, and says she sees her daughters already struggling with body image issues.

"I think for a 10 year old to write that their biggest fear is to be fat is really really sad, and just breaks my heart for these girls that are being lied to by the world," Babineau says.

Not everyone completely agrees. Kristen Skaggs says promoting physical fitness is a good thing, "I don't think there's nothing wrong with the shoes, but I just don't necessarily know if they're just for 7 year olds."

Dr. French says, "Let little girls be little girls, they'll be young women soon enough."

We want to know how you feel about Sketchers Shape-Up shoes being marketed to girls as young as 7.

Do you think it promotes a healthy lifestyle at a young age? It puts too much emphasis on a young girl's body image? or if they're going to market to young girls, they should market to young boys, too.

Just go to KLTV.com and take our web poll. It's right on our home page.

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